Gustaf Josefsson

Gustaf started his first company at age 19 and have experimented his way through a wide range of businesses, industries, products and services. His latest startup is Makerspark, Sweden’s first 3D Print Shop in downtown Stockholm. He uses this as a platform for creative exploration of new technology and helps companies and consumers to realize their ideas and inventions.

”Gustaf Josefsson is what I call a ’voice of a generation’.
He does not only speak about, but live and breathe the future”

– Alexander Bard, author and philosopher


Gustaf is one of Sweden’s most frequently hired speakers on the topics of future trends and change management. He uses storytelling to help us make sense of the world and the rapid transformation it is going through.

We've never known as little as we do today

Keywords: Technology, Change Management, Inspiration.

Entertaining and insightful stories about the history and nature of change. Why are we experience such rapid change now, and how can we as a society, as an organization or an individual handle all this uncertainty?


Keywords: Technology, Digital Transformation, Artificial Intelligence

In a larger perspective, humanity have always been intricately entangled with the technology. Now the border between the physical and the digital is beginning to dissolve completely. Are the machines taking over, or did they already do that centuries ago?


Gustaf Josefsson
+46 709 854979

Guff Innovation Lab AB
c/o Makerspark
Kornhamnstorg 49
111 27 Stockholm

Press photos:


Photo: Peter Sundberg

Photo: Anna Sigvardsson

Photo: Kristina Alexandersson, .SE