Gustaf Josefsson Tadaa

Gustaf develops and supports leaders in building self-managing organizations, and has 20 years of experience building participatory communities, companies and events. He is one of the co-creators of The Borderland, Europes largest participatory festival with 3200 members.

As a speaker, he adressess how rapid technological evolution impacts society, organizations and individuals, binding together . He has done over 300 corporate keynotes over 10 years, was nominated Breakthrough Speaker of the Year in Sweden 2017 and ran his own variety show “In the Future, We All Wear Tights” in Stockholm 2018.

He has an academic background in cognitive science, rhetoric, chemistry, law, biomedical engineering and business. He started Makerspark, Stockholms first 3D Print Shop, has been the chair for Young Entrepreneurs of Sweden and is on the board of Kulturbryggan, a part of the Swedish Arts Grants Committee and acts as corporate philosopher of the toy company Strawbees.

“Gustaf Josefsson is what I call a ’voice of a generation’.
He does not only speak about, but live and breathe the future”

– Alexander Bard, author and philosopher


Gustaf grew up on stage is one of Sweden’s most frequently hired keynote speakers. He uses storytelling to help us make sense of the world and the rapid transformation it is going through.

Every talk is tailored to the specific audience, but here are some example topics that Gustaf often talk about.

The Transformation Age

… in which we spend more time changing what we do, than we get to spend doing it.

Entertaining and insightful stories about the history and nature of change. Why are we experiencing such rapid change now, and how can we as a society, as an organization or an individual handle all this uncertainty?

Rise of the Digital Nervous System

… is the artificial intelligence taking over, or did it already take over?

Humanity have always been intricately entangled with our technology. Now the border between the physical and the digital is beginning to dissolve completely. What does this mean for our corporations, our governments, and our beliefs about the world?

The Self-Managed Organizations

… what happens when everyone becomes a leader?

What does “leadership” even mean when everyone is called to be a leader? What are the new essential skills, insights and practices for the organizational figureheads of tomorrow? How do we create a meaningful workplace were colleagues empower each other to take initiative?


Rise of the Digital Nervous System

Rise of the Digital Nervous System

Filmed at Trondheim Developer Conference, October 2016. 44 min.
Framtidens utbildning

Framtidens utbildning

Föreläsning från Campus Stockholm, October 2015. 23 min. (Swedish)
Framtidens Arbetsliv

Framtidens Arbetsliv

Nyhetsmorgon, 2018. 8 min. (Swedish)


Gustaf has 10 years of experience helping entrepreneurs, business owners and corporate executives. He provides personal coaching, and collaborates with a network of brilliant minds to provide longer trainings for both individuals and groups. This includes facilitating workshops and team or board development sessions, as well as longer individual coaching programs with a combination of face-to-face and Skype meetings.

Please feel free to shoot us an email at to book a meeting.


Gustaf Josefsson Tadaa
+46 709 854979

Guff Innovation Lab AB
Herkulesgatan 14
111 52 Stockholm

Press photos:

Photo: Peter Sundberg
Photo: Peter Sundberg
Foto: Sven Prim
Photo: Trondheim Developer Conference