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Starting his first company at 19, Gustaf has started projects in everything from events, theater and music to web development, marketing and politics. He studied Cognitive Science at University of Gothenburg, Rhetoric, Chemistry and Law at Stockholm University, and Biomedical Engineering and Business at Illinois Institute of Technology where he graduated cum laude with a B.S. in Psychology.
He’s the founder of the Entrepreneurial Chase, a competition that has engaged over 200 young entrepreneurs over three years, and was elected the first president of Young Entrepreneurs of Sweden in 2009. Other initiatives include Riksdagsrösten and Idépedia. Besides his own projects he’s done consulting work for everything from cafés to web startups.
Gustaf has been a guest lecturer at Stockholm School of Entrepreneurship and Hyper Island’s Master Classes, as well as done inspirational talks for thousands of high school and college students.